Red Marker’s AI-powered technology transforms marketing compliance by automating risk detection for digital advertising and marketing content. Combining finely-tuned technology with deep knowledge of heavily regulated industries, Red Marker delivers efficient processes which drive compliant outcomes, thus solving an increasingly costly problem and reducing risk for large organizations.
Without a marketing compliance checker, companies in regulated industries such as banking, fintech, insurance, gambling, adult beverages, energy, pharma and healthcare regularly get fined for not adhering to ad and communications standards which attract hearty fines if not followed. Red Marker’s AI-powered custom compliance platform not only dramatically reduces this risk but also saves both marketing and legal teams time.
IntelligenceBank seamlessly integrates Red Marker's AI-powered marketing compliance automated checks within its Database Briefs proofing & approval capabilities. The integration is highly flexible and can be tailored to your specific end-to-end compliance workflow requirements.
Once configured, the integration automatically initiates Red Marker compliance reviews of file attachments and revisions added to an IntelligenceBank Database Brief multi-upload field, including, if desired, when it is submitted for a Publish Approval review process. This empowers creators to verify content created is compliant and make any required adjustments before it is even submitted to legal and brand teams for review.
As the file gets reviewed, marketing compliance feedback against your defined legal and brand rules is automatically added as Markup Comments.
Additionally, if you are leveraging Red Marker's bespoke web scanning service, the applicable compliance rules, scanned pages, and compliance results can be surfaced within your Databases, and notably a dedicated Kanban board for easily tracking web scan results and their resolution.
To learn more about the Red Marker technology and its integration within the IntelligenceBank platform, contact your customer success manager, or submit a Helpdesk request.
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