Smart Reports

Smart Reports help measure and monitor the efficiency, performance and compliance of your team(s).

Available as a monthly report within the IntelligenceBank platform or a quarterly PDF report, Smart Reports help identify where your marketing processes are working well, areas for improvement, and how active your users are across divisions.

Target audience and pain points

• Main Admins: "I don’t know if my team are following the correct processes"
• Marketing Operations Managers: "I can’t improve processes and efficiency because I don’t have enough visibility of current performance"
  
• Senior Marketing Leaders: "I can’t prove that my team is becoming more efficient and more compliant over time"

Key Benefits

• Understand the type of work going through the marketing production process
• Identify bottlenecks in the marketing production process
• Understand and improve team efficiency
• Understand if you’re getting the most value from IntelligenceBank
• Identify your best performing content

What reports are available?

• Types of work produced
• Identify bottlenecks
• Team efficiency
• IntelligenceBank usage (Advanced)
• Best performing content

Examples of reported metrics

• Approval requests by request type
• Approval requests by type by division
• Current status of all approvals
• Current status of asset approvals
• Current status of brief approvals
• Status of approval requests by division
• Status of approvals by division each month
• Average days to complete approval requests by workflow
• Average days to complete approval requests by workflow by division
• Overdue approvers - all time
• Volume of briefs created by brief type
• Percentage of briefs with linked assets by brief type
• Percentage of workflow requests that have required by date
• Percentage of workflow requests that are completed on time
• Overdue workflow requests
• Unique user logins by month
• Top 20 viewed pages
• Creative template usage report
• Public CDN Links by impressions and volume

Smart Reports is an optional add-on. To learn more, contact your customer success manager, or submit a Helpdesk request.