Understanding Risk Types and Reviewing Results

This guide explains the different types of risks identified by Marketing Compliance and how to review them effectively.

Accessing Review Results

1. Click on the Markup icon next to the document you want to review in the Multi-Upload field or click on the Markup Tab if on a file approval
2. The document viewer will appear with the markup panel on the right
3. Identified risks will be highlighted in the document and listed in the comments section

Risk Categories

Marketing Compliance identifies three main categories of risks:

1. Legal & Compliance Risks

These risks relate to regulatory requirements and legal considerations:

• Missing or inadequate disclaimers
• Potential regulatory issues
• Compliance violations
• Required disclosures
• Misleading claims
• Inappropriate language

2. Brand Risks

These risks relate to your organization's brand guidelines:

• Unapproved fonts or colors
• Terminology that doesn't align with brand standards
• Inconsistent messaging
• Incorrect product naming

3. Spelling & Grammar

These risks highlight language issues:

• Misspelled words
• Grammar errors
• Punctuation issues
• Inconsistent language use
• Regional spelling differences

Using the Document Summary

The document summary provides an overview of all identified risks:

1. Click the document summary icon at the top of the markup panel
2. The summary panel shows:
   • Risk counts by type (Legal & Compliance, Brand, Spelling & Grammar)
   • Risks organized by rule
3. Click on any risk in the summary to navigate directly to that issue in the document

Grouped Risks Feature

For some rules, risks may be grouped together:

• Related risks are grouped in the markup panel
• Each risk shows the sentence where the issue was identified
• A highlight shows the specific term or phrase that triggered the rule
• Click on a risk in the group to see its context in the document
• You can reply to individual risks as well as click on Dismiss All to dismiss all risks in the group

Key Terms in Risk Reviews

• Rules: Automated compliance requirements built into Marketing Compliance
• Trigger: Content (or missing content) that alerts the system to a potential compliance risk
• Feedback: The suggested action provided to remedy a potential compliance risk
• Dismiss: Option to indicate that you don't consider the content to pose a compliance risk
• Annotation: The highlighted annotation linked to the risk on your document 

Tips for Effective Risk Review

1. Review Systematically: Work through risks by category or page for thoroughness
2. Understand Context: Always review the entire paragraph around a highlighted risk
3. Document Decisions: Add comments to explain why certain risks were dismissed
4. Consistent Approach: Apply the same standards across all content reviews
5. Use Document Summary: Navigate complex documents using the summary view
6. Prioritize Critical Issues: Address legal and compliance risks before stylistic concerns

For specific questions about individual risks or rule interpretations, consult with your compliance team or administrator.