Understanding Audio & Video Risk Types

Modified on Thu, 23 Jul at 2:04 PM

Audio / Video Risk Reviews can check both what is said and what is shown in your media. This article explains the kinds of risk it can look for, with examples.

Note:

The exact checks that run are defined by your administrator when they set up a Risk Review rule. Not every check below is active for every account, and results should always be confirmed by a person.

Spoken-Word Checks

IntelligenceBank produces a transcript of the spoken audio and checks it against your rules. This is what the original transcript review did, and it is still the foundation of spoken-word review.

Risky language and banned terms - for example a phrase you do not allow in marketing.
Spoken disclaimers - confirming a required disclaimer was actually said.
Claims - statements that may need support or substantiation.

On-Screen Text Checks

IntelligenceBank reads text that appears on screen directly from the video, and checks the wording. This is useful for anything that is shown rather than spoken.

Displayed disclaimers and fine print - confirming the correct wording appears on screen.
Pricing and terms - for example a price, rate, or set of terms and conditions shown in the frame.

Imagery, Object, and Logo Checks

IntelligenceBank can look at what appears in the picture, not just the text, and flag visuals that matter to your compliance rules.

Prohibited or sensitive imagery - for example alcohol or gambling content where it is not permitted.
Objects - for example people or money appearing in a frame.
Logos - confirming an expected logo is present, or flagging a logo that should not appear.

Timed-Element Checks

Some rules depend on timing, not just presence. IntelligenceBank can check how long something is shown or how close two things are in time.

Minimum display time - for example a disclaimer must be shown (or spoken) for at least a set number of seconds so it is readable.
Proximity in time - for example a supporting citation must appear within a set number of seconds of a spoken claim.

Combined Checks

Because spoken-word and visual checks run in one review, a single rule can compare what is said with what is shown. This catches issues that neither check finds on its own, for example:

A disclaimer that is spoken aloud but never shown on screen, or the reverse.
A disclaimer whose spoken wording does not match the wording shown on screen.
A spoken claim with no supporting citation displayed nearby.

Need Help?

To set up or change which checks run for your account, contact IntelligenceBank Support.