Brand Colour Checker

Brand Colour Checker brings automated brand colour review to Content Risk Review, helping your team catch off-brand color use before content goes out the door.

Key Capabilities

• Colour presence: Checks whether your approved brand colours are actually used in a page, and flags colours that are not part of your palette.
• Colour proportion: Checks whether a primary colour is used prominently where it should be, and flags cases where a secondary or accent colour is used more heavily than your brand guidelines intend.
• Text-on-background combinations: Checks whether a specific text colour on a specific background creates a readability or brand risk, not just individual colours in isolation.
• Guideline-based checks: Checks are written to reflect your own brand guidelines, not a generic rule, so the findings speak in the language of your brand's actual rules (for example, "use this colour for headings" or "this palette only applies to this section").
• Findings in context: Results appear as risks on the page, in the same way other Risk Review findings do, and include an explanation of what was found and why it matters. Where possible, the finding points to the specific area of the page it relates to.

Brand colour findings appear alongside your other Risk Review results, so your team reviews everything in one place.

Need Help?

If you would like to find out more about Brand Colour Checker or discuss enabling it on your account, contact your Customer Success representative or IntelligenceBank Support.